Theirworld

260 million children around the world don’t have access to quality education. How could we give them a voice to demand change at the 2022 United Nations General Assembly? We brought them face-to-face with world leaders so they could demand their right to #LetMeLearn.

On the eve of the United Nations General Assembly we installed unique hologram messages infront of the NYC skyline, giving people a chance to come face-to-face with children behind the #LetMeLearn movement.

Creative Directors: Kristin Clark // Matthew Low
Senior Copywriter: Catherine Nguyen