Meta | Asgard’s Wrath 2
ADC Gold | One Show Bronze Pencil | AICP Gold | Cannes Lion Shortlisted
Console gamers are notorious VR skeptics so how do we get them
hyped about Asgard’s Wrath 2, the most ambitious VR game to date?
We unleash a campaign of chaos, bringing the game world
into ours and blurring the lines between VR and reality.
Three cinematic trailers rallied people to finally put on a
Meta Quest 3 headset and fight against the all-consuming chaos.
The Game Awards is a prestigious event with lots of gamers in attendance, so we made
sure they encountered a giant 3,000 square foot portal ripped across the LA skyline.
Loki, the game’s ultimate villain, made his grand appearance
and taunted audiences below with his beasts of chaos.
Chaos also disrupted a live NBA broadcast, leaving ESPN analyst Richard Jefferson speechless.
Our viral cam footage caught Loki’s beasts roaming the streets,
alerting people of the chaos invading their cities and neighborhoods.
Creative Directors: Ricky Bowry // Joe Fox
Senior Copywriter: Catherine Nguyen
Designers: Azusa Kobayashi // Mark Brinn